Prada Candy Night: More Than Meets the Eye

Prada did something incredibly clever in its evolution of the Candy line that most brands never think of. After the identity of a pillar perfume, in the sense of synchronising target demographic values with olfactory codes such as teenage exuberance and fruity florals, has been set, the standard approach to flanker development is to suspend that symbiosis between consumer segment and scent profile...